June Rise & Drive



The Collection opened its doors for Rise and Drive: A curated Cars & Coffee event this past weekend. Over 400 car enthusiasts gathered at THE COLLECTION for a day filled with surprises in every corner of our dealership. With pride of ownership of a vehicle comes the desire to share it as it represents a commitment so great that car enthusiasts spend their morning mingling with others and enjoying their Saturday surrounded by vehicles of all makes and models from rally cars to Porsches, Ferraris Lamborghinis, BMW’s and everything in between.

Once attendees checked in, they were free to explore all eight of our showrooms as well as take a private tour to our one-of-a-kind service shop. What’s a cars and coffee event with no coffee? Inside our Piazza, a Volkswagen Convi was converted into an espresso bar and Aroma Espresso worked their magic so that guests could enjoy their cup of Joe and start their day.

Inside our McLaren showroom, guests were able to sip on some delicious Iced Tea from My Tear Bar. The main focus of the showroom was definitely the McLaren 720s Coupe/Spider and the McLaren 600 LT.

Inside our Porsche showroom, guests gathered around the redesigned Porsche Macan and enjoyed surprises from Porsche Design popup display.  The fun continued into our Ferrari/Maserati/Alfa Romeo showroom where the Ferrari 488 was sitting pretty and a full Prosecco bar was in full swing.

Inside our Aston Martin showroom, TAG Heuer displayed some of their unique watch designs as well as their Aston Martin Collection. Craving something sweet?  B Bistro presented a croissant bar inside the Jaguar Showroom were guests noshed and discovered the Jaguar I-PACE.

The last-stop of the day was our Audi showroom where the Audi E-Tron was on display. Sitting behind e-tron was an exclusive donut wall, made by The Salty Donut.

The day was filled with surprises and exceptional cars. To find out more about our Rise and Drive events, follow us on Instagram @thecollectionfl

We look forward to seeing you at out next event.

All photos by: World Red Eye