On Wednesday, December 15th, THE COLLECTION Ferrari celebrated the grand re-opening its newly reimagined showroom at their headquarters in Coral Gables. The new showroom includes an all-new Atelier lounge, state-of-the-art configurator, library, interactive video walls and of course, an unmistakable Ferrari aesthetic.
Upon checking in guests were welcomed by a Ferrari Testa Rossa Junior car, which pays homage to the Ferrari Testa Rossa in a beautiful scaled tribute with just 299 cars built. Veuve Clicquot provided a champagne cart, a toast to the start of a beautiful chapter for THE COLLECTION.
Once in the showroom invitees had the opportunity to discover the Icon limited edition Ferrari Monza SP2, a Ferrari Formula 1 car, and a Ferrari Tailor Made Roma with wooden trim details, but the star of the night, was the all-new Ferrari 296 GTB. The 296 GTB is an evolution of Ferrari’s mid-rear-engine two-seater sports Berlinetta concept, it represents a revolution for Ferrari as it introduces the new 120° V6 engine coupled with a plug-in (PHEV) electric motor capable of delivering up to 818 hp. The 296 GTB defines the idea of driving fun to provide pure excitement not only when pursuing maximum performance but also during everyday driving.
To end the night on a sweet note guests enjoyed homemade gelato and an opportunity to get behind the camera at the interactive 360 photo booth. A custom cigar roller was onsite to provide hand rolled cigars to take home.